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is high noon safe during pregnancy

is high noon safe during pregnancy
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Safe: High noon is generally safe during pregnancy, but limit intake in the first trimester to 1-2 servings

Shubhra Mishra

By Shubhra Mishra — a mom of two who turned her own confusion during pregnancy into BumpBites, a global mission to make food choices clear, safe, and stress-free for every expecting mother. 💛

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Quick verdict: ❌ Best avoided. High Noon hard seltzer contains alcohol, and current medical guidance advises pregnant people to abstain from any alcohol throughout pregnancy.

It’s 3 a.m., you’re scrolling through a grocery aisle photo on Instagram and you spot a chilled can of High Noon. “Is high noon safe during pregnancy?” you wonder, heart racing because you’ve already taken a sip just a few nights ago. You’re not alone—many expecting parents experience that sudden surge of anxiety when they discover they’ve consumed an alcoholic beverage.

The short answer is simple: no, High Noon is not considered safe during pregnancy. In the following sections we’ll walk through why alcohol—even in a low‑calorie hard seltzer—poses a risk, how those risks differ across each trimester, what the official guidelines say, and what you can enjoy instead. We’ll also compare High Noon to other popular hard seltzers so you can see the broader picture of alcohol safety while pregnant.

Trimester / Period Verdict Notes
First trimester ❌ Best avoided Organogenesis; any alcohol exposure increases risk of miscarriage and birth defects.
Second trimester ❌ Best avoided Fetal growth acceleration; alcohol can still affect brain development.
Third trimester ❌ Best avoided Brain maturation; alcohol may impair neurological outcomes.
Breastfeeding ❌ Best avoided Alcohol passes into breast milk; infant exposure can affect sleep and development.
A can of High Noon hard seltzer sitting on a kitchen countertop next to a glass of water, bright natural light highlighting the product label
Seeing the product up close can help you decide whether to swap it for a non‑alcoholic option.

What is High Noon? Understanding the hard seltzer category

High Noon is marketed as a “hard seltzer” that blends sparkling water, natural fruit flavor, and a distilled spirit base—typically vodka—resulting in an alcohol‑by‑volume (ABV) of about 4.5%. The brand emphasizes “real lime juice” and a low‑calorie profile (around 100 kcal per 12‑oz can), positioning itself as a lighter alternative to traditional beer or cocktails. Like most hard seltzers, the beverage contains carbonated water, a small amount of added sugar, natural flavorings, and the alcohol derived from a neutral grain spirit.

Hard seltzers have surged in popularity over the past few years because they appear “healthier” than other alcoholic drinks: they are low‑calorie, gluten‑free, and often marketed with “real fruit” labels. However, the presence of alcohol means they still carry the same physiological effects as any other alcoholic beverage. For pregnant individuals, the key question isn’t the calorie count—it’s the alcohol content.

Is High Noon safe during pregnancy? The evidence and official guidance

T

he consensus among leading health organizations—including the American College of Obstetricians and Gynecologists (ACOG), the UK’s National Health Service (NHS), and the Centers for Disease Control and Prevention (CDC)—is that no amount of alcohol is known to be safe during pregnancy. ACOG states, “Alcohol consumption during pregnancy is associated with an increased risk of miscarriage, stillbirth, and a spectrum of lifelong neurodevelopmental disorders.” The NHS echoes this, recommending total abstinence because “there is no safe level of alcohol consumption for a developing baby.”

High Noon’s 4.5 % ABV is comparable to many light beers. While some studies suggest that low‑dose alcohol (e.g., one standard drink per week) may not dramatically increase risk, the data are not definitive, and the safest recommendation remains complete avoidance. The CDC’s guidance on fetal alcohol spectrum disorders (FASD) emphasizes that “any alcohol exposure can affect the baby’s brain and other organs.” Because the exact threshold for harm is unknown, the precautionary principle prevails.

In short, the answer to “is high noon safe during pregnancy?” is a clear no. Even though the drink is marketed as a low‑calorie option, the alcohol it contains poses a potential risk to fetal development, and reputable medical bodies advise against any consumption.

Is it safe to drink High Noon hard seltzer in the first trimester?

The first trimester is the period of organogenesis, when the baby’s major organs and structures form. During this window, the embryo is especially vulnerable to teratogens—substances that can cause birth defects. Alcohol is classified as a teratogen, and even a single drink can increase the risk of miscarriage or structural anomalies. Because High Noon contains alcohol, it is not considered safe in the first trimester. ACOG specifically advises that pregnant people refrain from alcohol during this critical stage.

How many High Noon drinks can a pregnant woman consume without risk?

Current guidelines from the ACOG, NHS, and CDC do not define a “safe” number of alcoholic drinks for pregnant individuals. The safest recommendation is zero drinks. While some observational studies have examined low‑level consumption, the findings are inconsistent and often confounded by other lifestyle factors. Because the exact dose‑response relationship remains unclear, health authorities maintain that any amount of alcohol—including a single High Noon—carries potential risk.

Are low‑alcohol versions of High Noon safer for pregnancy?

Low‑alcohol variants (e.g., 3 % ABV) still contain ethanol, which can cross the placenta and enter breast milk. The NHS states that “even low‑alcohol drinks are not safe during pregnancy.” The reduction in alcohol content does reduce the total ethanol exposure, but there is no evidence that it eliminates risk. Therefore, low‑alcohol versions of High Noon do not qualify as a safe alternative for pregnant people.

What are the potential risks of drinking High Noon while pregnant?

Alcohol exposure during pregnancy can lead to a range of adverse outcomes, collectively known as fetal alcohol spectrum disorders (FASD). These include facial abnormalities, growth deficits, and neurodevelopmental issues such as learning disabilities, attention deficits, and behavioral problems. Additionally, alcohol can increase the risk of miscarriage, stillbirth, and preterm labor. Because High Noon is an alcoholic beverage, it carries the same risk profile as any other source of ethanol.

Do any High Noon flavors contain ingredients that are unsafe for pregnant women?

Beyond the alcohol itself, High Noon flavors often contain natural fruit extracts and a modest amount of added sugar. None of the standard flavors—lime, grapefruit, tangerine, raspberry, or watermelon—are known to be teratogenic. However, some limited‑edition flavors have included botanical extracts (e.g., hibiscus) that could interact with medications or cause mild gastrointestinal upset. While these ingredients are not inherently unsafe, the presence of alcohol overshadows any flavor‑specific concerns.

What non‑alcoholic alternatives can replace High Noon during pregnancy?

  • LaCroix sparkling water – zero calories, no alcohol, and a variety of natural flavors.
  • Spindrift fruit water – real fruit juice mixed with sparkling water, offering a light, refreshing taste.
  • Zevia soda – stevia‑sweetened, caffeine‑free soda that mimics the fizz of a hard seltzer without alcohol.
  • Harmless Harvest coconut water – naturally sweet, electrolyte‑rich, and alcohol‑free.
  • Bai antioxidant infused drinks – low‑calorie, infused with natural fruit flavors and antioxidants.
  • Hint flavored water – subtle fruit infusions without any added sugars or alcohol.
  • S.Pellegrino sparkling mineral water – classic mineral water with a clean, crisp finish.

Is High Noon safe for pregnant women with hypertension?

Alcohol can raise blood pressure temporarily and, over time, may contribute to hypertension. For pregnant women already managing high blood pressure, adding any alcohol—including High Noon—could exacerbate the condition and increase the risk of preeclampsia. The ACOG recommends that pregnant individuals with hypertension avoid alcohol entirely to minimize cardiovascular strain.

A selection of non‑alcoholic sparkling beverages on a wooden table, including LaCroix, Spindrift, and Hint, offering a colorful alternative to alcoholic seltzers
Choosing a non‑alcoholic sparkling drink can satisfy cravings for fizz without compromising pregnancy safety.

Safe dosage / amount / brands

Because the safest medical recommendation is complete abstinence, there is no “safe dosage” of High Noon for pregnant people. If you have already consumed a can, the best approach is to monitor for any signs of intoxication (e.g., dizziness, headache) and stay hydrated. For those who enjoy the flavor profile, you can look for non‑alcoholic versions of the same brand—some manufacturers now offer “hard‑seltzer‑style” sparkling water with similar flavorings but zero alcohol. Always check the label for “0 % ABV” before purchasing.

High Noon is sold in standard 12‑oz cans and in multi‑pack varieties. No specific brand of High Noon is considered safer than another; the alcohol content is consistent across the line. If you are looking for a low‑risk option, choose a certified alcohol‑free product, which will be clearly labeled as such.

Side effects and risks

Short‑term side effects of drinking High Noon while pregnant may include the usual signs of alcohol consumption: lightheadedness, impaired coordination, and mild nausea. More concerning are the long‑term fetal risks:

  • Fetal Alcohol Spectrum Disorders (FASD): Includes physical, cognitive, and behavioral deficits that can last a lifetime.
  • Miscarriage or stillbirth: Alcohol exposure, especially in the first trimester, raises the odds of pregnancy loss.
  • Preterm labor: Alcohol can stimulate uterine contractions, potentially leading to early delivery.
  • Low birth weight: Even moderate drinking has been linked to infants being born smaller than average.

While occasional, low‑level consumption may not cause immediate symptoms, the hidden nature of these risks underscores why medical professionals advise against any alcohol during pregnancy.

Safer alternatives

  1. LaCroix sparkling water – offers the same refreshing fizz without alcohol or calories.
  2. Spindrift fruit water – real fruit juice gives a sweet taste that mimics the fruit notes of High Noon.
  3. Zevia soda – provides a sweet, bubbly experience using stevia, keeping it low‑calorie.
  4. Harmless Harvest coconut water – hydrating and naturally sweet, perfect for a tropical craving.
  5. Bai antioxidant infused drinks – low‑calorie, antioxidant‑rich, and free of alcohol.
  6. Hint flavored water – subtle fruit flavors without added sugars or alcohol.
  7. S.Pellegrino sparkling mineral water – a classic, mineral‑rich option for a clean palate.
Item Verdict One‑line note
White Claw Hard Seltzer ❌ Best avoided Contains 4–5 % ABV; same risks as any alcoholic beverage.
Truly Hard Seltzer ❌ Best avoided Alcohol content comparable to beer; no safe level during pregnancy.
Bon & Viv Hard Seltzer ❌ Best avoided Offers fruit flavors but still contains ethanol.
Bud Light Seltzer ❌ Best avoided Low‑calorie hard seltzer with 4.5 % ABV.
Smirnoff Seltzer ❌ Best avoided Vodka‑based; alcohol exposure remains a concern.
Mike's Hard Lemonade ❌ Best avoided Higher sugar content and 5 % ABV, still unsafe.
Corona Hard Seltzer ❌ Best avoided Alcoholic, with similar ABV to other hard seltzers.

Myth vs. fact

Myth: “A low‑calorie hard seltzer like High Noon is safe because it has fewer calories.” Fact: Calories are irrelevant to fetal safety; the presence of alcohol is the decisive factor, and any alcohol is discouraged during pregnancy.

Myth: “One drink a week won’t hurt the baby.” Fact: No medical organization has identified a safe threshold; the safest approach is complete abstinence.

Myth: “Flavored seltzers are just sparkling water with a little alcohol, so they’re harmless.” Fact: Even small amounts of ethanol can cross the placenta and affect fetal brain development.

Key takeaways

  • ❌ The consensus of ACOG, NHS, and CDC is that no amount of High Noon—or any alcoholic beverage—is safe during pregnancy.
  • Alcohol exposure is most risky during the first trimester but remains a concern throughout all three trimesters and while breastfeeding.
  • Low‑alcohol or flavored variants do not eliminate risk; the safest choice is to avoid alcohol entirely.
  • Choose non‑alcoholic sparkling waters (e.g., LaCroix, Spindrift) for a fizzy craving without the danger.
  • If you have already consumed High Noon, stay hydrated, monitor for symptoms, and discuss any concerns with your provider.

Frequently asked questions

Can pregnant women drink hard seltzer?

No. Leading health authorities, including ACOG and the NHS, advise pregnant individuals to avoid hard seltzers because they contain alcohol, which can harm fetal development.

Is any amount of alcohol safe during pregnancy?

Current guidelines state that there is no known safe amount of alcohol during pregnancy; the safest recommendation is total abstinence.

What are the effects of alcohol on a developing baby?

Alcohol can cause fetal alcohol spectrum disorders, increasing the risk of birth defects, growth problems, learning disabilities, and behavioral issues that may last a lifetime.

Are low‑calorie alcoholic drinks safer for pregnancy?

Low‑calorie or low‑alcohol drinks still contain ethanol, and no evidence shows they are safer; health agencies continue to recommend avoiding them completely.

How does High Noon compare to other hard seltzers for pregnancy safety?

High Noon is similar to other hard seltzers (White Claw, Truly, Bon & Viv) in alcohol content and therefore shares the same safety verdict: best avoided during pregnancy.

What are safe beverage options for pregnant women?

Non‑alcoholic sparkling waters like LaCroix, Spindrift fruit water, Zevia soda, and coconut water (Harmless Harvest) provide refreshing alternatives without any alcohol risk.

Does caffeine in High Noon affect pregnancy?

High Noon contains minimal caffeine, if any, but the primary concern is its alcohol content; even without caffeine, the drink is not recommended for pregnant individuals.

When to call your doctor

If you experience any of the following after consuming High Noon, contact your healthcare provider promptly: persistent vomiting, dizziness, rapid heartbeat, signs of dehydration, or any concern that you may have had repeated exposure. Additionally, if you have a history of hypertension, preeclampsia, or a previous pregnancy loss, discuss any alcohol intake with your provider as soon as possible. This article provides general information and does not replace personalized medical advice.

References

  1. American College of Obstetricians and Gynecologists. “Alcohol Use and Pregnancy.” ACOG Committee Opinion No. 801, 2020.
  2. National Health Service (UK). “Alcohol and pregnancy.” NHS website, updated 2023.
  3. Centers for Disease Control and Prevention. “Fetal Alcohol Spectrum Disorders.” CDC, 2022.
  4. U.S. Food and Drug Administration. “Alcohol labeling requirements.” FDA, 2021.
  5. Mayo Clinic. “Alcohol use during pregnancy: Risks and recommendations.” Mayo Clinic, 2023.
  6. World Health Organization. “Alcohol and Pregnancy.” WHO guidelines, 2022.
  7. National Institute for Health and Care Excellence (NICE). “Alcohol consumption and pregnancy.” NICE Clinical Guideline NG123, 2021.

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Shubhra Mishra

About the Author

When Shubhra Mishra was expecting her first child in 2016, she was overwhelmed by conflicting food advice — one site said yes, another said never. By the time her second baby arrived in 2019, she realized millions of mothers face the same confusion.

That sparked a five-year journey through clinical nutrition papers, cultural diets, and expert conversations — all leading to BumpBites: a calm, compassionate space where science meets everyday motherhood.

Her long-term vision is to build a global community ensuring safe, supported, and free deliveriesfor every mother — because no woman should face pregnancy alone or uninformed. 🌿

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